Ways
to waste money when hiring a Sales and Marketing Consultant!
Don't worry about the sales, marketing, business, and people experience the consultant has!
Don't let sales and marketing pass on the truth to manufacturing and engineering because it hurts!
Assume the market and customers behave just like they did 10 or 20 years ago, and what used to work before, surely will work again now! We just have to try harder!
Don't change or put any new measurement systems in place unless they maintain your status!
Blast out your messages of how nice you guys are and don't worry about your identity and focus. Your customers are so loyal and know you so well they will find you when they need you!
Don't worry if the sales consultant ever had to survive on his sales commissions!
Don't worry about the realities of running a business! Sales and marketing efforts don't have any direct connection to meeting a payroll!
Don't worry if the consultant never had "breakthroughs" that achieved high rates of sales growth!
Ignore the psychological and cultural forces are at work inside your company! That's all baloney!
Ignore the technological issues that exist in your company! Just hire smarter people than the current dummies!
Sales and marketing doesn't need to have a systematic approach, with a clear plan and clear goals! Just blast the stuff out there and our knucklehead customers will definitely buy from us!
Don't worry about gaining the trust of all the people involved in the implementation of the marketing plan! Just make them do it or fire them!
If sales and marketing isn't working, fire all your salespeople who are not superstars and start over!
You don't need a plan to help manage, support, and mentor whiners! Just hire those who are tough enough to take it!
Make sure the entire system can be controlled down to the smallest detail so people can't make a move without your input or try anything new!
Don't worry if the consultant can't make you the "obvious choice" for your customers, where else can they go?
Always go with the low bidder when hiring a marketing consultant. After all, can't any bozo do this?
Contact us via the information below.
Tel: 724-282-8233
Fax: 724-285-8549
Electronic mail
General Information: info@teamworksusa.com
Sales: sales@teamworksusa.com
Webmaster: Fred W. Hensel